STORES THAT SELL — The CVR Playbook

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You don't need more visitors. You need your store to stop leaking the ones you already paid for.

1,000 visitors at 1% conversion = $500. The same 1,000 visitors at 2% = $1,000. Same ads, same spend — the store just stopped leaking. Every ad dollar you ever spend gets multiplied or divided by your store. Fix it once, and every future campaign inherits the fix.

Inside:

• The 6 layers of a store that converts — and the exact order to fix them
• The product page anatomy that sells clothing, section by section
• Trust signals that work for a brand nobody's heard of yet
• The 6 checkout leaks that kill 30% of your orders
• The 14-point CVR audit — run it on your store tonight and get a score

Built from real client store builds. For clothing brands and e-com founders whose traffic isn't turning into orders.